themex-black-friday-newsletter-v3

Sale Period: November 26 - December 2, 2025 Discount: 30% off theme bundle Target: Existing Themex customers Angle: Direct benefit, opportunity-focused, future-proofing emphasis

Version 3: Future-Proofing Focus

Subject line options

Option 1 (Direct benefit): "Never buy another Ghost theme again" Option 2 (Future-focused): "Every Themex theme. Forever. $202." Option 3 (Opportunity): "What will you build when themes stop being a decision?"

Recommended: Option 2 - Clear, direct, powerful.

Email body

From: [Your Name], Themex Studio Subject: Every Themex theme. Forever. $202.

Hi [First Name],

For the next week, every Themex theme you'll ever need—including every theme I'll release for years to come—is $202.

Let me explain what that means.

The pattern I keep seeing

You buy one theme. Maybe it's perfect for what you're building right now. Six months later, you have a new idea. A different format. A client project that needs something else.

You think: "I should grab another theme." Then you see the price: $89. You hesitate. You calculate. You wonder if it's worth it. Sometimes you buy it. Sometimes you don't, and the project sits in your head a little longer.

This is the problem the bundle solves permanently.

What you're actually buying

When you get the bundle, you're not just buying 8 themes. You're buying the ability to stop thinking about theme costs forever.

Every theme I've ever made: Yours. Every theme I'll release in 2026: Yours. 2027, 2028, and beyond: All yours.

I ship 4-6 new themes every year. That means:

• Next year: 4-6 new themes added to your account automatically
• Year after: Another 4-6 themes
• Year after that: Another 4-6 themes

Without paying another dollar.

At the normal individual theme price ($89), if you bought just 3 themes over the next 2 years, you'd spend $267. The bundle at $202 gives you unlimited access to everything, forever.

What this actually unlocks

When themes aren't a barrier anymore, here's what becomes possible:

That newsletter idea you've been sitting on? Launch it. You've got Vincent, Singapore, and Zurich ready to go.

Client asks if you can build their portfolio? You've got Naoto and Kyoto. Show them options, close the deal.

Want to test whether your audience prefers magazine or blog layout? Try both. You own Braun, Vancouver, and Rand.

New theme comes out in 3 months that's perfect for what you're building? It's already in your account.

This isn't about collecting themes. It's about never letting design be the reason something doesn't happen.

The complete package

Here's everything you get today:

✓ 8 premium themes immediately: Vincent, Rand, Naoto, Braun, Kyoto, Singapore, Vancouver, Zurich ✓ Every future theme release automatically added to your account (4-6 per year) ✓ Unlimited site licenses - use on every project you build, personal or client work ✓ Lifetime updates - every theme stays compatible with Ghost as it evolves ✓ Priority support - 24-hour response time when you need help ✓ 14-day guarantee - full refund if it's not right for you

One payment. $202. Never buy a theme again.

Why now?

This is the only sale I run all year. After December 2nd, the bundle returns to $289.

But here's the real reason to do this now: every day you wait is a day you could be building without limitations.

That project you're thinking about? You could start it this weekend with the perfect theme already in your account.

The client who might reach out next month? You'll have options ready to show them.

The theme I'll release in February? It's included.

[Get Lifetime Access – $202 →]

The 30% discount applies automatically at checkout.

Questions? Hit reply—I read every email.

[Your Name] Themex Studio

P.S. — You already own [Theme Name] (you paid $[69/89]). Think of this as spending $[113/133] to never make another theme purchase decision. Every theme, every future release, unlimited sites. That's the investment.

Alternative Version 3B: Even More Direct

Subject line

"Stop buying themes one at a time"

Email body

From: [Your Name], Themex Studio Subject: Stop buying themes one at a time

Hi [First Name],

You paid $[69/89] for [Theme Name].

If you follow the same pattern most customers do, you'll buy 2-3 more themes over the next 2 years. That's another $178-267.

Or you could spend $[113/133] more right now and never buy another theme.

Here's the deal

Through December 2nd: The complete Themex bundle is $202 (normally $289).

What you get:

• All 8 current themes
• Every theme I release in the future (4-6 per year)
• Unlimited sites
• Lifetime updates
• Priority support

The math is simple

Current path:

• [Theme Name]: $[69/89] ✓ (already paid)
• Future theme 2: $89
• Future theme 3: $89
• Future theme 4: $89
• Total: $336-356

Bundle path:

• [Theme Name]: $[69/89] ✓ (already paid)
• Complete bundle: $202 (with Black Friday discount)
• Everything else forever: $0
• Total: $271-291

You save money after just 2 additional themes. And you get unlimited access to everything I'll ever release.

What this looks like in practice

Next time you have a project, you don't think: "Should I buy a new theme?"

You think: "Which of my themes should I use?"

• Portfolio project? You've got Naoto and Kyoto.
• Newsletter launch? Vincent, Singapore, or Zurich.
• Client wants a magazine? Braun, Vancouver, or Rand.
• New theme releases in April? Already in your account.

No more decisions. No more adding to cart. No more wondering if it's worth it.

You just build.

This is it for the year

After December 2nd, the bundle goes back to $289. This is the only discount I offer annually.

[Get the Bundle – $202 →]

14-day money-back guarantee if it's not right for you.

[Your Name] Themex Studio

P.S. — In the time it took to read this email, you could have already unlocked lifetime access to everything. Just saying.

Version 3C: Ultra-Short Future-Proofing

Subject line

"$202 = Every theme, forever"

Email body

From: [Your Name], Themex Studio Subject: $202 = Every theme, forever

Hi [First Name],

Simple proposition:

Spend $202 now, never buy another Ghost theme.

What you get:

• 8 themes today
• Every theme I release in the future (4-6 per year)
• Unlimited sites, lifetime updates, priority support

The bundle normally costs $289. Through December 2nd: $202.

You already own [Theme Name] ($[69/89]). That means you're $[113/133] away from never making another theme purchase.

The alternative

Keep buying themes one at a time at $89 each. After 2 more purchases, you've spent more than the bundle costs—and you still don't have unlimited access.

What happens when you stop thinking about theme costs

That newsletter idea you're sitting on? Launch it. Client needs a portfolio? You've got options ready. Want to test different layouts? Try them all. New theme releases next year? Already yours.

One decision today. No more theme decisions ever.

[Get Lifetime Access – $202 →]

Sale ends December 2nd. 14-day money-back guarantee.

— [Your Name]

Comparison: All 3 Versions

Usage Recommendations

Scenario 1: Single Email Approach

Use Version 3B (Even More Direct) - Gets to the point immediately, shows clear math, emphasizes future-proofing.

Scenario 2: Email Sequence

• Day 1 (Nov 26): Version 1 (Original storytelling) for warm introduction
• Day 3 (Nov 29): Version 3 (Future-proofing) for non-openers - different angle
• Day 6 (Dec 2 AM): Version 2 (Short) for final reminder
• Day 6 (Dec 2 PM): Version 3C (Ultra-short) for last hours

Scenario 3: Audience Split

• Personal creators: Version 1 (storytelling, emotional connection)
• Professional/agency: Version 3B (ROI math, business case)

Scenario 4: Behavior-Based

• Engaged customers (opened previous emails): Version 3 (they know you, focus on value)
• Less engaged: Version 3C (ultra-short, cut through noise)

What Makes Version 3 Different

Key differentiators from Version 1:

1. Opens with direct benefit instead of story
2. Focuses on future value not current variety
3. Emphasizes freedom from decisions rather than having options
4. Shows clear math comparison of paths
5. More aspirational ("what becomes possible") vs practical

Best use cases for Version 3:

• Customers who've browsed multiple themes before
• People who've been customers for 6+ months (likely considering second theme)
• Audience that responds to ROI and investment framing
• Follow-up to Version 1 for non-converters

Product design for software start-ups. Dear founder. The venture road is long, full of roadblocks, and wrong turns. Getting innovative ideas off the gound is no small task, especially on a tight runway.

Psychological triggers in Version 3:

• Loss aversion: "every day you wait..."
• Elimination of future friction: "never think about theme costs"
• Investment framing: One-time decision, perpetual benefit
• Opportunity cost: What's possible when themes aren't a barrier

Customization Checklist for Version 3

Before sending, replace:

• [Your Name] - Your actual name
• [Theme Name] - Which theme they currently own
• $[69/89] - What they paid for their current theme
• $[113/133] - Math: $202 minus their theme cost
• $[336-356] - Math: Their current theme + 3 more at $89
• $[271-291] - Math: Their current theme + bundle at $202

Add your call-to-action links and ensure discount applies automatically.

Testing Recommendations

A/B test subjects:

• "Never buy another Ghost theme again" vs "Every Themex theme. Forever. $202."
• Track which gets better open rate

Measure:

• Open rate by version
• Click-through rate to bundle page
• Conversion rate by version
• Time to purchase (immediate vs. later in sale period)

Iterate:

If Version 3 outperforms Version 1:

• Future-proofing angle resonates more
• Your audience is ROI-motivated
• Consider this angle for other campaigns

If Version 1 outperforms Version 3:

• Storytelling and trust-building matter more
• Keep personal tone for future campaigns
• Use Version 3 as reminder/follow-up